Five-Year Milestone Report

Our Five-Year Milestone Report highlights what our coalition has achieved since our founding, takes stock of the industry’s work towards becoming more resilient and sustainable, and sets out our plans for the future.

The report includes new research, personal messages from our Founder and CEO, as well as the milestones we’ve reached over the past five years, including a major achievement: scaling flight emissions estimates across 130 billion searches, empowering travellers to make more informed choices.

Dive into the full report below to learn more about our progress and future goals.

A message from our founder

Read the report

Key insights

Travellers are not yet taking action at the level needed to deliver impact at scale:¹

• 30% of UK travellers and 42% of American travellers considered accommodation providers’ sustainability efforts (of those who have travel plans for 2025)
• Only 13% of UK travellers and 18% of American travellers factored this into their decisions

The industry demonstrates widespread commitment for continued action on sustainability:²

• 9 in 10 agree that governments should ensure that travel and tourism companies report on their sustainability and environmental impact
• 7 in 10 say that the recent backlash against environmental, social, and governance (ESG) efforts in some countries has had no impact on sustainability efforts within their organisation

But the industry needs support:²

• Only 3 in 10 said they feel very well-equipped to deal with incoming sustainability regulations
• 6 in 10 say that their company’s ability to offer a more sustainable product or service depends on the level of demand from consumers

Since our founding, we have brought together some of the world’s biggest travel and technology companies to deliver consistent, credible, and compliant sustainability information at scale. By getting this information into the hands of travellers, corporations, and policymakers, Travalyst can empower everyone to make choices that benefit both people and the planet. Over the next five years, our work will continue to scale. We will expand and future-proof our existing efforts, roll out new and impactful initiatives, and support the industry to align with incoming regulations. This report outlines our plans – and the impact we aim to achieve.” – Sally Davey, Chief Executive

_{Sources
1 YouGov survey data: For UK data, the total sample size was 2,288 adults, and the fieldwork was undertaken between 27th – 28th February 2025. For US data, the total sample size was 1,357 adults, and the fieldwork was undertaken between 28th February – 1st March 2025.
2 The data included in this section is drawn from an online survey created by Travalyst and distributed to our network via email. Responses have been rebased to only include those who work within the private sector. The total number of responses that met these criteria was 138.}