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At Travalyst, we collaborate with businesses and stakeholders across the travel industry. This includes global, household-name brands, sustainability experts, academics, policy-makers and thought leaders.

Coalition Partners

Travalyst Partners are part of a global network of changemakers, working together in a supportive, pre-competitive collaboration to create viable, visible sustainability solutions – and change the travel industry for good.

Our Partners include Amadeus,, Expedia Group, Google, Skyscanner, Travelport, Group, Tripadvisor and Visa.

Fundamentals of our partnership include:


Creating game-changing impact through collaboration, sharing ideas and information in a cooperative, supportive structure.


Travalyst’s connections and access to world-renowned sustainability specialists and academics enable us to scale sustainability initiatives at speed, as well as being part of the wider systems change that helps us to reach more consumers and operators.


Being part of a group of changemakers and energising collaborators, all with a laser-sharp focus on changing the travel industry for the better.

Collective power

Finding strength in numbers: collectively we are brave and bold, and can initiate change faster, together.

Our Independent Advisory Group

To ensure that all of the work we do is robust, credible, and takes the broadest view of sustainability possible, we are supported by a group of academics and sustainability experts who have oversight of and input to the frameworks and models we create.

The members of our Independent Advisory Group are:

  • Dr Sally Uren – Co-Chair of the Travalyst Independent Advisory Group; Chief Executive, Forum for the Future
  • Diana Walker – Co-Chair of the Travalyst Independent Advisory Group; Partner, Brunswick Group
  • Dr. Susanne Becken; Professor of Sustainable Tourism at Griffith University, Australia
  • Marten Dresen; Founder and CEO, Good Hotel Group
  • Dr. Xavier Font; world-leading academic on sustainable travel and marketing, Professor of Sustainability Marketing at the University of Surrey
  • Professor Paul Peeters; Professor of Sustainable Transport and Tourism at Breda University of Applied Sciences
  • Jeremy Smith; foremost travel industry expert on climate action, Co-founder of Tourism Declares a Climate Emergency
  • Dr. Anna Spenceley; Chair of IUCN World Commission on Protected Areas (WCPA) Tourism and Protected Areas Specialist (TAPAS) Group. Board member of the Global Sustainable Tourism Council (GSTC).

Strategic Partnerships

In order to drive maximum alignment within the Travel and Tourism industry, we aim to work in partnership with experts and key players across all aspects on standardising sustainability information for operators and consumers alike. We have a number of strategic partnerships and agreements in place, with government and non-governmental organisations, industry associations and guardians of global sustainability standards to ensure our work is additive, complies with (and where helpful influences) regulations and represents a diverse set of stakeholders from operators to distribution- and corporate travel platforms.