Transforming an industry requires systems change that no one organisation can achieve alone. The Travalyst Coalition is a collaboration of businesses and stakeholders across travel & tourism: including global, household-name brands, sustainability experts, academics, policy-makers and thought leaders.
By uniting diverse industry leaders, we are addressing a critical gap: creating scalable, sustainability-focussed solutions that can drive real industry change.
It’s Travalyst that drives impact. Individual brands can share information and insights but it’s an organisation like Travalyst that brings industry wide alignment that enables impact at scale.” – Yannis Simaiakis, Travel and Local Partnerships Director, EMEA Google
United in a shared mission to transform the system from within, we have convened a coalition of some of the biggest names in travel and technology; working to change the way we travel. We are working with our partners to embed trusted sustainability information into the travel-booking experience.
Having launched at the end of 2019 with five partners, the Travalyst coalition now comprises 15 partners; representing a market value of over $3 trillion.
Our partners are leaders in the industry, and shape the evolution of travel and tourism. They include: Amadeus, BCD, Beyond Green, Booking.com, Dragos, Expedia Group, Google, Pitchup.com, Sabre, Skyscanner, SQUAKE, The Travel Corporation, Trip.com Group, Tripadvisor and Visa.
Leaders in the travel industry must all play a part in ensuring future generations are able to continue exploring the world around them in a sustainable manner. It is not something any one organisation can do alone: the travel sector is complex with significant inter-dependencies.” – Martin Nolan, Chief Legal Officer, Skyscanner
Our partners collaborate in dedicated working groups, exchanging insights on complex sustainability challenges. They have the opportunity to:
Lead industry direction: Shape the direction of sustainability for the industry. Learn and share best practices with peers to advance sustainability goals.
Meet customer demand: Align with customer needs by setting the standard for sustainability initiatives and increasing transparency for the consumer.
Engage in exclusive collaborations: Participate in private briefings, early product testing, and strategic workshops.
Access expert advice and validation: Enhance credibility through access to our network of academic and sustainability experts; our Independent Advisory Group.
Strengthen brand reputation: Be recognised as a global leader in responsible travel transformation.
Navigate policy and compliance: Essential policy and compliance expertise from our dedicated unit to navigate the evolving regulatory landscape.
We offer two pathways to partnership for commercial organisations; each designed to match your organisation’s capacity and ambition for shaping a more sustainable travel industry.
You have a seat at the table to directly influence our strategic direction. Joining the Coalition Council is for organisations ready to commit meaningful resources—time, expertise, or funding—to drive system-level change.
Contribute to the momentum of change through targeted collaboration. Specialist Partners engage in specific working groups, contribute to research and product development, and share best practice with your peers.
Our fee structure, encompassing both Coalition Council and Specialist Partner contributions, directly supports the operational costs of the secretariat, and development of our technical solutions. These costs include convening partners and key industry players on pre-competitive issues, managing government and public affairs, ensuring compliance, harmonising methodologies, and developing impact models. To maintain neutrality and catalyse systems level change on specific projects, additional donor funding is required.
Transformation won’t happen through traveller choice alone. It also requires systemic change and collaboration.
That’s why we collaborate with a growing network of leading industry associations, institutions, and alliances across travel and tourism. These partners bring critical expertise, reach, and influence across aviation, hospitality, digital platforms, destination management, and policy, among others.
These strategic partnerships help ensure that our work is additive, complies with (and where helpful, influences) regulations, and represents a diverse set of stakeholders. They are grounded in a common understanding of:
We proudly collaborate with many different organisations in the travel & tourism sector to drive collective change. Examples are: