At Travalyst, we’re working to increase access to clear, consistent and credible sustainability information, and this starts with our partners’ platforms. Millions of people booking travel visit these platforms every single day; supporting them to make more informed choices about where to stay is crucial.
We know that people increasingly want to travel more sustainably, but they need accurate information to base their decisions on. Being awarded a certification is one way an accommodation provider can substantiate their sustainability efforts. Research published by Booking.com reveals that 65% of travellers would feel better about staying in accommodation if they knew it had a sustainability certification¹.
As sustainability has become louder in the consciousness of travellers globally, the accommodation sector has seen a correlating increase in the number of sustainability-focused certifications. These initiatives include certifications, schemes and pledges which, although well-meaning in their objectives, can also give rise to confusion.
Some of our partners display sustainability certifications that a property has been awarded. With an aim to create consistency, given the vast number of certification schemes and bodies in the industry, we have worked with our Independent Advisory Group to align on three criteria that certification bodies must meet. The three criteria are:
These criteria and the overarching initiative will continue to evolve and expand in line with pending legislation.
1 Booking.com Sustainable Travel Report 2023
If you’re a certification body or scheme owner interested in having your certification or standard reviewed, please share your contact information here. A member of our team will reach out to you with more details. For an idea of what to expect in the process, please see the Ground Rules of this initiative.
This process has been validated by our Independent Advisory Group, and the review will be undertaken by an independent expert.
If you have any questions or comments, please contact us at [email protected]