Skip to Main Content

Certifications initiative

At Travalyst, we’re working to increase access to clear, consistent and credible sustainability information, and this starts with our partners’ platforms. Millions of people booking travel visit these platforms every single day; supporting them to make more informed choices about where to stay is crucial.

We know that people increasingly want to travel more sustainably, but they need accurate information to base their decisions on. Being awarded a certification is one way an accommodation provider can substantiate their sustainability efforts. Research published by reveals that 65% of travellers would feel better about staying in accommodation if they knew it had a sustainability certification1.

As sustainability has become louder in the consciousness of travellers globally, the accommodation sector has seen a correlating increase in the number of sustainability-focused certifications. These initiatives include certifications, schemes and pledges which, although well-meaning in their objectives, can also give rise to confusion.

Some of our partners display sustainability certifications that a property has been awarded, and recent research has found that 67% of travellers agree that all travel booking sites should use the same certifications and labels2. With an aim to create consistency, given the vast number of certification schemes and bodies in the industry, we have worked with our Independent Advisory Group to align on three criteria that certification bodies must meet in order to be validated by Travalyst. The three criteria are:

  1. Third-party audit that includes on-site and/or remote online assessment of sustainable practices reported by the property.
  2. Publicly available standards upon which the certification is based.
  3. Focuses on evaluating the impact of social and/or economic, and/or environmental factors, among others, as encompassed within, but not restricted, to the United Nations 17 Sustainable Development Goals.

We are undertaking a review process against these criteria, and those certifications that we validate will be made available for our partners and the wider industry to adopt and implement; providing a much needed opportunity for consistency across those platforms.

These criteria and the overarching initiative will continue to evolve and expand in line with pending legislation.

1 Sustainable Travel Report 2023
2 Sustainable Travel Report 2024

The process

If you’re a certification body or scheme owner interested in having your certification or standard reviewed, please share your contact information here. A member of our team will reach out to you with more details. For an idea of what to expect in the process, please see the Ground Rules of this initiative.

This process has been validated by our Independent Advisory Group, and the review will be undertaken by an independent expert.

Frequently Asked Questions


Who can apply, and how can they apply?


All entities that operate a certification process, whether a certification body or industry stakeholder such as a hotel chain or accommodation provider, can apply to be reviewed.

A certification body or scheme owner can only take part in this initiative if they apply to be reviewed. If a certification body does not apply, we cannot validate whether they meet the three criteria.


Is there any fee attached to this initiative?


No. We do not charge any fee for the review process. Our aim is to align the industry behind clear, consistent and credible sustainability information which is then shared at scale, for free, on platforms people already know and trust.


What happens after the review process?


If an applicant certification body or scheme owner meets the three criteria, they will be included in a list of validated certifications, which we will make publicly available for our partners and the wider industry to adopt and implement.

If a certification body applies but does not meet the criteria, they will be informed of missing requirements and are welcome to provide further documentation for review. At present there is no limit on the number of times a certification body can re-apply, and there is no closing date for the initiative.


Why is a third party audit necessary for a certification body to be approved as part of this review?


A third party audit supports the reliability and credibility of sustainability claims. Third party auditing for the verification of sustainability claims is likely to become a requirement in EU legislation through the forthcoming Green Claims Directive.


How do these criteria align with the evolving EU legislative landscape?


As the EU’s Green Claims Directive is yet to be finalised and is not expected to enter into force before 2026, it is challenging to predict the impact of EU legislation on certifications. We will continue to work with stakeholders to closely monitor the fast-evolving legislative landscape, and adapt our approach accordingly.


If you have any questions or comments, please contact us at [email protected]