Our mission is to make the travel industry more sustainable. We do this by convening leading industry players in a pre-competitive coalition to collaborate on bringing consistent sustainability information to the mainstream for the first time. This means we can empower consumers to make better choices: for themselves, and for the planet.
of travellers want to make more effort in the next year to travel more sustainably, up 10% from 2021
It’s not always easy for travellers to know whether they are making good choices from a sustainability perspective, even when they want to. This is why we are bringing the industry together to help make it clearer to consumers what to look for.
We believe that now is the time to:
We want to ensure that people can experience all the awe-inspiring wildlife our planet has to offer, but we believe that our presence as travellers should always be a force for good – conserving habitats, preserving natural resources and protecting species.
In our view, we should all strive to preserve and regenerate the places we visit. From eliminating single-use plastics, to finding new, more effective ways to reduce and offset carbon emissions – it all adds up doing good while we travel.
By expanding travel’s economic benefits, alleviating overcrowding and filtering tourism through to less-visited areas, we believe that travel’s exponential growth can be a positive force. Tourism should empower local communities, allowing hosts to capitalise on, and protect, their natural and cultural resources.
We know that reducing the environmental impact of transport and aviation is key to reducing the travel industry’s overall footprint. Collectively, the industry must work towards a range of measures, from emissions reporting and investment in new technology, to aligning on policy change.