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About

Travalyst is an independent not-for-profit organisation founded in 2019 by Prince Harry, The Duke of Sussex, dedicated to changing the way the world travels, for good.

We partner with leading travel and technology companies to unite the industry, share trusted sustainability data, and empower travellers, businesses, and policymakers to make informed choices that benefit both the planet and the communities that live here.

We’re working to drive positive change across the entire travel ecosystem.

What we do

At Travalyst, we mobilise the travel industry to distribute trusted sustainability information at scale, empowering action by three critical groups:

1

Travellers: providing consistent information about the sustainability of their travel options – directly on the booking platforms they already use – enabling them to make more informed travel choices.

2

Travel companies: working collaboratively with other brands to increase access to reliable sustainability data.

3

Policymakers: engaging with policymakers globally to help ensure that sustainability-focused policies and regulations have their intended impact.

Our strength lies in our collaborative approach. We are proud to partner with some of the biggest names in travel and technology: Amadeus, BCD, Booking.com, Expedia Group, Google, Mastercard, Sabre, Skyscanner, Pitchup.com, The Travel Corporation, Travelport, Trip.com Group, Tripadvisor and Visa.

Together with our coalition partners, we leverage our collective expertise and reach to drive meaningful change.

How we’re delivering impact

  • Align the industry around data:
    • We align the industry behind solutions to collect, maintain, and distribute sustainability data.
  • Scale trusted information:
    • By distributing this data, we help travellers, travel companies, and policymakers freely access consistent, credible, and compliant sustainability information.
  • Collect and generate insights:
    • We gather insights on what’s working – and what’s not – so we can learn from one another and course correct where needed.
  • Catalyse impact:
    • We advocate for coordinated change across the entire travel ecosystem so the industry can deliver positive and lasting impact.
We urgently need to close the gap between travellers’ desire to be more sustainable and the action they take. In order to facilitate this action, it is critical that travellers can easily access information they can trust – on the travel booking platforms they use every day.” – Sally Davey, CEO, Travalyst

Our team

We are led by:

  • Prince Harry, The Duke of Sussex; Founder and Patron
  • Sally Davey; Chief Executive

Our Board:

  • Gianni Marostica: Chair
  • Clea Kaske-Kuck: Director for Policy, Advocacy and Member Mobilization, World Business Council for Sustainable Development
  • Dr. Sally Uren: Chief Executive, Forum for the Future
  • James Holt: Executive Director at Archewell Foundation
  • James Whiting: Chief Executive, Doughty Street Chambers
  • Henrietta Worthington: Lawyer, Vedder Price

Our Independent Advisory Group:

Made up of world-leading academics and sustainability specialists, our Independent Advisory Group provides expert guidance on our work. They are:

  • (Chair) Patricia Dwyer: Sustainability expert and the founder of The Purpose Business (TPB)
  • Dr Susanne Becken: Professor of Sustainable Tourism at Griffith University
  • Professor Sara Dolnicar: Professor of Tourism at The University of Queensland
  • Dr. Xavier Font: Professor of Sustainability Marketing at the University of Surrey
  • Professor Paul Peeters: Distinguished Professor of Sustainable Transport and Tourism at Breda University of Applied Sciences
  • Jeremy Smith: Co-founder, Tourism Declares a Climate Emergency

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