Together, our mission is to provide travellers with transparent, actionable information, empowering you to make more sustainable choices.
…and supply it on the travel booking sites you already know and trust. Working with academics and travel experts, we strive to accurately define and represent what sustainability means across the industry; whether for a hotel’s operations, or against average carbon emissions for a flight.
This then allows our partners to display credible, easy-to-understand information, so that you have all the details you need to make better choices when you travel.
We also believe that there should be more sustainable, ethical and low-carbon travel options available to travellers and are working with the travel industry to help make this happen.
Although Covid-19 has had a devastating impact on the industry, travel is bouncing back. As the sector begins to grow again, so does its impact on the environment and local communities – but so too does the opportunity to do good with each trip we take. We want to make that easier for every type of traveller.
We believe that now is the time to:
We know that reducing the environmental impact of transport and aviation is key to reducing the travel industry’s overall footprint. Collectively, the industry must work towards a range of measures, from emissions reporting and investment in new technology, to aligning on policy change.
We want to ensure that people can experience all the awe-inspiring wildlife our planet has to offer, but we believe that our presence as travellers should always be a force for good – conserving habitats, preserving natural resources and protecting species.
In our view, we should all strive to preserve and regenerate the places we visit. From eliminating single-use plastics, to finding new, more effective ways to reduce and offset carbon emissions – it all adds up to doing good while we travel.
By expanding travel’s economic benefits, alleviating overcrowding and filtering tourism through to less-visited areas, we believe that travel’s exponential growth can be a positive force. Tourism should empower local communities, allowing hosts to capitalise on, and protect, their natural and cultural resources.