London, 1 April 2025: Travalyst, a not-for-profit coalition of some of the biggest names in travel and technology founded by Prince Harry, The Duke of Sussex, has published its Five-Year Milestone Report. In the report, Travalyst outlines its achievements since its founding, sets the course for the years ahead, and reveals new research on how both travellers and travel companies view sustainability efforts.
In his foreword, Prince Harry highlights the industry’s power to drive positive change at a critical moment: “Last year saw a staggering 1.4 billion international tourist arrivals globally. As more people travel, they have huge potential to drive inclusive growth in the destinations they visit. But they must be empowered with the information they need to make those trips count, ensuring that their travel plans – and spending – contribute to creating thriving ecosystems and prospering communities.”
He also calls on the travel industry to align behind a set of three key goals focused on climate, nature, and communities:
This call follows research from Travalyst, which demonstrates widespread commitment within the industry for continued action on sustainability. A survey of industry leaders conducted by Travalyst found:4
Sally Davey, CEO, Travalyst, said: “Since our founding, we have brought together some of the world’s biggest travel and technology companies to deliver consistent, credible, and compliant sustainability information at scale. Over the next five years, we will expand and future-proof our existing efforts, roll out new and impactful initiatives, and support the industry to align with incoming regulations. This report outlines our plans – and the impact we aim to achieve.”
The report includes new data showing that flight emissions information has been displayed by Travalyst partners in 130 billion searches globally, powered by the Travel Impact Model (TIM).5 The report also details Travalyst’s work with certifications, standards and schemes, highlighting that Google and Booking.com both display certifications that are aligned to Travalyst criteria – raising visibility amongst the millions of travellers who use their platforms. This type of consistent information is critical to empower travellers to make more informed decisions about the sustainability of their travel choices.
Previous research from Travalyst’s partners has demonstrated that travellers care about sustainability, with 83% saying that sustainable travel is important to them.6 However, new research that Travalyst commissioned from YouGov for the report demonstrates that travellers are not yet taking action at the level needed to deliver impact at scale.
Of those who have travel plans for 2025, 30% of UK travellers and 42% of American travellers considered accommodation providers’ sustainability efforts.7 But, only 13% of UK travellers and 18% of American travellers factored this into their decisions.
During its next phase, Travalyst will deepen its collaboration with partners aiming to close the gap between travellers’ desire to be more sustainable and the action they take.
***
1 Aligned with UN Tourism’s Glasgow Declaration for Climate Action in Tourism.
2 Aligned with UNEP’s Kunming-Montreal Global Biodiversity Framework.
3 Aligned with the United Nations Sustainable Development Goals 8.9 and 12.B.
4 Source: Travalyst survey; see methodology below for details.
5 The number that Travalyst has aggregated from its partners is estimated from the number of flight searches where the Travel Impact Model (TIM) emissions estimates were surfaced. It is aggregated from data collected between the launch date of the TIM by Google in October 2021 through January 2025. In this time the TIM was scaled through the Travalyst coalition and integrated into partner platforms.
6 Source: Booking.com
Notes to Editors:
Media Enquiries
[email protected]
About Travalyst
Travalyst is an independent not-for-profit entity working to change the way the world travels – for good. Founded in 2019 by Prince Harry, The Duke of Sussex, Travalyst is a global coalition of some of the biggest brands in travel and technology: Amadeus, BCD, Booking.com, Expedia Group, Google, Mastercard, Sabre, Skyscanner, The Travel Corporation, Travelport, Trip.com Group, Tripadvisor and Visa. Travalyst mobilises the industry to provide trusted information at scale to empower better decision making and accelerate impact-led change.
Research Methodology
YouGov survey data
For UK data, all figures, unless otherwise stated, are from YouGov Plc. The total sample size was 2,288 adults, and the fieldwork was undertaken between 27th – 28th February 2025. The survey was carried out online. The figures have been weighted and are representative of all UK adults (aged 18+).
For US data, all figures, unless otherwise stated, are from YouGov Plc. The total sample size was 1,357 adults, and the fieldwork was undertaken between 28th February – 1st March 2025. The survey was carried out online. The figures have been weighted and are representative of all US adults (aged 18+).
Where the insights reference “those who have travel plans for 2025,” please note that the data has been rebased to exclude those who said that they do not have any travel plans. This reduced the sample size to 1,375 in the UK and 641 in the US.
Travalyst survey data
The data included in this section is drawn from an online survey created by Travalyst and distributed to our network via email. Responses have been rebased to only include those who work within the private sector. The total number of responses that met these criteria was 138. Some additional insights from this survey are referenced elsewhere in this report.