Insight Series: Data Hub Launch | webinar

Introducing the future of transparency in travel: the Data Hub. The first webinar in our new autumn Insight Series was the setting for us to officially launch the Data Hub; sharing with the industry what we’ve built, and where we’re taking it.

The session covered:

• An intro to the Data Hub – what we’ve built and the problem it’s solving
• How the Data Hub works
• Functionality and metrics of the launch version
• Our roadmap and plans for the future

Watch back

Key insights

• The Data Hub is designed to make sustainability data in travel more consistent, comparable and accessible – at scale.
• Functionality:
  • The Data Hub can ingest sustainability data from both individual operators and large-scale data providers,
  • Process that data into clear, compliant, and comparable formats,
  • And distribute that information to support a variety of end uses — from display-ready applications on booking platforms to internal reporting systems, analytics dashboards, baseline creation, and destination benchmarking.
• The launch version is focused on processing accommodation data; including carbon emissions per room night, renewable energy use, and certifications held.
• Benefits to three user groups:
  • Accommodation Providers: sharing your impact data ensures visibility to corporate buyers, OTAs, and ESG reporting systems. Smaller operators (B&Bs, rentals) will get mobile app access to contribute easily.
  • For Platforms & Distributors: accessing information means credibility, comparability, and differentiation. The Data Hub moves the industry toward a defacto global standard for sustainability data.
  • For Policymakers: access to trusted datasets for benchmarking, climate action plans, and compliance oversight.
• The long-term aim is to expand beyond accommodation to rail, destinations, and end-to-end itineraries.

Webinar resource

Find out more

• To learn more about the Data Hub and see FAQS, visit our Data Hub page.
• For questions on how to get involved and Data Hub progress, please contact us on this form.